Google Friendly Web Page Load Speed

loadingIn a recent video interview given by Googles Software Engineer Web Pro News, Matt Cutts has now given a clear hint that page load speed will be a major part of Googles algorithm next year. Web page speed is already a vital part of the Google AdWords quality score algorithm and until now has not directly been part of the main Google search algorithm.

We’ve always seen the effects of very slow hosting with poor crawl rates and a lack of deep indexing but Google has traditionally not been giving a boost to faster sites.

Historically, we haven’t had to use it in our search rankings, but a lot of people within Google think that the web should be fast. It should be a good experience, and so it’s sort of fair to say that if you’re a fast site, maybe you should get a little bit of a bonus. If you really have an awfully slow site, then maybe users don’t want that as much.

I think a lot of people in 2010 are going to be thinking more about ‘how do I have my site be fast,’ how do I have it be rich without writing a bunch of custom javascript?’

*Try the Free WebSeo Web Page Speed Test Tool

A video is available below and the page speed part is around 2 minutes in.

While research this video I found that Google itself has some great Speed Resources at http://code.google.com/speed/tools.html

My New Search Engine Optimized Theme

I recently sent out a request to my mailing list asking them to complete my online survey and from the replies to that survey, I decided to update my theme to a newer user friendly one.

The answers to the question if my subscribers like the then theme, it was a resounding “it looks like crap and confusing”. So emmediately I started looking for a theme that would fix the “confusing issue” and I found Thesis. Thesis is one of your free to download and use themes, noooo it’s one that you have to pay for and you have to pay big bucks to own it. Luckily, I had the funds, so I bit the bullet and uploaded it an hour ago.

I can hear a lot of you ask why would I pay for a theme, when there are 1000’s of great themes that cost “no buck”? Well, I had heard of Thesis before and I also heard that the seo benifits of this WordPress theme were exciting and I also concidered that most free wordpress themes were designed solely for getting quality backlinks and not much search engine optimization refinement was added to them. However Thesis is a real WordPress theme with all the wizz bang features that a good blog theme should have.

Everything is customisable and no Thesis website is the same as another (unless you use it straight out of the box) as everything can be changed. And I love changing things 🙂

So that’s why I changed the theme. My subscribers said they didn’t like the last theme and I am hoping they like this one. Only time will tell. If you want to leave me some feedback on my new theme, leave a comment below.