It’s all about selecting the right domain name
A critical element if you want to build an online business is choosing a good domain name. Regardless of whether your web enterprize is connected to physical goods, services, or even selling ebooks you must get this right – choosing a good domain name.
It is certainly not getting any easier to purchase really good domain names that are still available. So what is it that makes a good domain name?
Top Level Domains
If your business is in USA or if your web site is targeting a global audience then it is best to use .com as your top-level domain. Generally .net and .org domain names are not perceived as being as professional as .com domain names . If however you are aiming for a local audience in a different country, for example in Britain or Australia , then using the local .com domain such as .com.uk or .com.au may make it easier for visitors to recognize that your site is local.
Although domain names can be up to 67 characters, your domain name should be shorter, preferably 7 characters or less. Shorter domain names are easier to remember , easier to type and less likely to be entered incorrectly . Domain names with 7-8 characters and less are harder to come by nowadays , so you might need to settle for a domain name that is a little longer.
A Domain That is Keyword Optimized
Your domain name ought to contain popular keywords closely related to your online business . This will help your site to rank high in the natural rankings of search engines.
If you are having trouble getting the name you want , consider a hyphenated domain name, e.g. barbecue-grills.com. However the downside of this approach is that some people will forget the hyphen when typing your domain name.
What Does it Sound Like?
If you say your domain over the telephone can someone easily spell it correctly on the first try?
Don’t Ignore Trademarks
Be very sure that your domain name is free of any legal conflicts due to trademarks owned by other businesses. That would includes names like GoogleSecrets.com and CocaColaRecipe.com . Stay away from other companies’ names and trademarks .
Keep these things in mind when you choose your next domain name. Your next mission should be to build a strong mailing list of customers and potential customers.