Finding Your Audience Away From the Internet

When you spend the majority of your time on the internet, it is easy to forget that there is an entire market of potential clients and consumers offline. As an internet marketer you probably spend most of your marketing budget on online marketing methods: PPC, blog advertising, article marketing, etc. More and more internet marketers are starting to question the wisdom of putting 100% of their efforts into online marketing and are experimenting with offline marketing methods. Marketing offline might be a lot more profitable that you think! If you aren’t sure where to start with your offline marketing tactics, here are a few tried and true methods that have a reputation for success.

Almost every newspaper has a classified ads section. You’ve probably already tried to advertise online at sites like Craigslist. What about trying an a classified ad with a print publication? A simple, three line classified ad in a newspaper can get you as much as twelve times the number of views than an online classified ad. The classified ad in your newspaper might cost you some money, but when you think of all of the sales you are creating, isn’t the cost worth it? Newspaper classifieds will bring all the people who don’t own computers, while at the same time if they want to order something from you online they can always use a public computer!

TV commercials is another way to advertise if you can afford it. TV commercials are perfect because a very large amount of people will be sitting in front of the TV watching your ad and if it strikes a nerve in them they can go over to their computer and visit your site. We all know that TV airtime costs a lot so you should be cautious. If you are selling something that is a good fit for television advertising the you really should do your research and get started with it. Prime-time ads are usually more expensive than ads run in the middle of the morning, afternoon or later at night. You may not be financially prepared to run your first TV ad but when you are don’t hesitate to do it.

The phone book can be used for advertising. The phone book is one of the last places that an online marketer would normally look to for running an ad. Today, more people are turning to the internet to do the same searches that they used to open a phone book and do. The good news is, most phone books have an online version as well as a paper version.

Cover both bases. Make sure that you have both cornered to get the maximum benefit. Are you going to be one of the few internet marketers who use this overlooked traffic source?

There are so many ways to market an online business off of the internet. The only things it take to succeed with offline marketing is a little imagination and a small amount of cast. Remember, not everyone spends all day on the internet the way internet marketers do! Also, the more offline techniques you that you play around and they turn out to be profitable the more advantage you will have over your online competitors. Why not take advantage of every audience that is available to you?

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I am a professional SEM with over 10 years experience in Search Engine Optimization.

2 thoughts on “Finding Your Audience Away From the Internet”

  1. i think it depends on what you’re promoting. if you’re doing something that’s only for online, promoting yourself in newspapers might be a lose of money. i mean, with that money you can promote better online, where your target should be… but this depends on the domain. i think the best way is to try and see the results for a few months, then you can reach to a conclusion

  2. Groom great comment. It does depend on what your domain is and what you are selling. If you plan to promote a website offline, something that most webmasters do not consider is the domain name itself. A domain name short like mine http://www.webseo.com.au is ideal, where as http://www.aridiculouslylongdomainname.com.au would be a very hard domain to remember and would look terrible in any offline advertising or editorial.

    Great offline domain name = short!!

    Steve

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