google-website-speed

Google Website Load Speed Alert!

Well it’s official, Google has included your websites load speed to determine your ranking. Simply put, if your website loads slowly, your rankings will be low. So that leads to a very important question, ‘how do I speed up my websites loading time”? The answer is easy! Get rid of all the junk and cleanup the necessities like style sheets, images and javascripts.

Rev-up your website load speed or die

Google’s new search algorithm update, called Caffeine has been around since January 2010 and depending on what type of website your own, there are many ways of instantly revving up your websites loading speed. Here are afew I use to speed up my site.

  1. Speed up and optimise your website images.

    Most webmasters hardly ever consider the actual size of their images. Many only consider whether the image will fit in a certain spot, not how long it will take for the images to load. However, if you had 4 images on a page and each one of them was 100kbs, that’s 400kbs that has to load before your webpage displays. So making your images smaller without changing the dimensions is easy enough to do if you have Adobe Photoshop or Macromedia Fireworks. But if you don’t have either of these, you can use this free image optimiser.

  2. Combine all you javascripts to speed up your web pages

    Most sites have at least one javascript that needs to load before a visitor can see the web page and if you have more than one, you can combine them and then add a small piece of html code to your web page to call on the script. Firstly make a new page a call it scripts.js and place all your javascript in this new page. Then add this piece of html code to the <head> section of your web page: <script type=”text/javascript” src=”http://www.yourwebsite.com.au/script.js”></script> Make sure you save and upload the new script.js file into the root folder on your host server.

  3. Keep to the point

    Lastly, keep your content short and to the point. If your story can be told in one words, why write 500? The more content your web browser has to load, the slower your page will be. If you are trying to rank well on Google you only need 4 or 5  paragraphs on a page to keep Google happy. So if you can fullfill your visitors needs in a short story, do so.

To test your websites page load speed, try this free online web page speed tester

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I am a professional SEM with over 10 years experience in Search Engine Optimization.

4 thoughts on “Google Website Load Speed Alert!”

  1. It’s funny how it takes Google to announce that their algorithm will take speed into account before webmasters really prioritize speeding up their websites!

    It has always irked me when people and companies have huge images, flash, videos etc slowing the pages down when all I want is to find one little piece of info! IMHO, page speed should be done for user experience…The fact Google now appreciates this is a bonus.

    One of my favorite page speed tips is third party hosting. Using third party hosting services like flickr and youtube can enable your site to load rich content concurrently with other page content.

  2. Darwin, I think your last line on third party hosting may be misleading. According to my experience, Youtube, Flickr, Facebook and various “free” statistics tools are among the most serious response time thieves when measuring browser rendering times from a user perspective.

    One important question is whether Google Caffeine will measure browser rendering times or just simple response times/html. Also their geographical point of view; We know for a fact that response times as well as browser rendering times usually increase with a factor 1.5 to 3 when measured from overseas. So does the algorithm compensate for routing and geographical distance?

    I do appreciate comments and links to new facts and information regarding this intriguing issue.

  3. I’ve been optimising my sites for speed for a number of years now, so it’s good to see google admitting this practice. I noticed this my be the case when I sat there drumming my fingers waiting for th searches to come back. It was then that I saw the little time ticker which indicates the length of time it took the search engine, be it google or ask or bing, to come back with the results. I know this is their own search of there own stored data but put that alongside people who search and click back if the site takes to long to load and something was going to happen. Is it though just another pedantic semantic from google? I have to say Tobias could be right on whether or not google gets this down to a tee taken the geography into consideration. As for stats within webmaster tools tells me the average load time for pages on my site are 2.5 seconds. Poppycock. They’re no more than 8kb to 8.5kb without frames. When I browse my site they ‘flick’.

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