Free SEO Report Card for Small Businesses

Everyone loves a freebie! Especially when it something that you can profits from.

My mates over at DIYSEO are now offering free of charge a  SEO report card on the search engine friendliness of your website. This service is normally a paid part of their full service, but now they are giving it away for nicks.

I suppose it’s not because they are generous souls and only want to help other website owners. I’m sure this is a marketing strategy to attract new clients. However, it’s still a pretty good offer. Oh yeh! The DIYSEO people are good people, just thought you needed to know.

When I got the original email, I headed over to the DIY Blog to check it out for myself. If I had gone to the salespage all I would have got was sales speel. But at least at the Blog I will get the sales speel with Comments 🙂 Here is some of what they say on their SEO Blog:

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Blogging | Free Internet Marketing Method

It’s been years since blogging has been practiced. But it’s just recently that it has been considered as one of the addicting fads. Many teenagers have resorted to blogging as an outlet for their emotions, a little online nook where they can blurt out whatever just bugs them or whatever makes them feel elated. Savvy marketers have discovered that blogging is one of the best Internet marketing methods that won’t cost you a cent.

What exactly is blogging? Blog is the widely used term that refers to web log. Basically, a blog is an online journal. A blog could be set up to no cost at all, and can be used for just for the fun of it or for business reasons.

Blogging for your Internet business is one surefire way to boost the visibility of your products and services. Here are a few ways to boost your internet advertising with the help of a blog:

1. Make your clients or customers abreast on your website’s alterations. Your new products and affiliate websites could also be announced through your blog.

2. Keep track of your business objectives and plans through open writing. Your blog content can be easily stored through archives. What could be better than searchable information that could be easily accessed by anyone browsing the web, right?

3. Air your opinions, advice or reviews on specific services or products that are related to your business. Publishing is a very easy process with blogging.

4. Include links that will fetch back links and subsequently improve your ranking on search engines. This could be better executed through putting well-written articles in your website. Affiliate links could also be included in your blog to earn more extra income.

5. Collect response through the ability of blogs to fetch comments from your blog readers. You can learn and improve your products and services through with the feedback from your readers.

6. Connect easily with other bloggers. When other bloggers notice that you have something good in your blog, they will put you in their favorite lists that will automatically link you to their blogs.

So, how do you set up a blog? Here are some of the options you can make use of to take advantage of this fun way to advertise your Internet business.

Either you load a blogging software or let a blogging hosting service do it for you. Host services such as LiveJournal and Blogger.com are the most popular in this field. Those hosts will provide you with easy instructions on how to put up your blog.

Effects of Lazy Search Engine Optimization (SEO)

We have all read articles and websites informing us of how invaluable marketing is to a website. The same articles invariably bestow on us the fact that SEO is one of the most important techniques of online marketing you can undertake. In fact, if I were to hold my hands up, I could honestly say I’ve written a lot of similar articles, because they’re useful, factually correct, and if written well they’re helpful. However, it is not as common to see articles that inform you of the effects of a poor Internet marketing campaign.

Poor SEO Can Lead To More Than Just Poor SEO Results

I know you’re probably sat there thinking to yourself it’s simple, it won’t work and to an extent you’d be quite right. A poor Internet marketing campaign wouldn’t increase the traffic to your site and you wouldn’t see any positive effects. Or, at least, you won’t get the results you would have with a better marketing campaign. However, the problems run much deeper than mere ineffectiveness. A poor marketing campaign can seriously and adversely effect your online presence to such an extent that your website can become completely useless. Yes, you read that right. You could see your existing search engine traffic completely disappear.

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