Keyword Density Check

How many keywords are enough to optimise your Australian website?

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Keyword density refers to the ratio (percentage) of keywords contained within the total number of indexable words within a web page. The preferred keyword density ratio varies from search engine to search engine. In general, it is recommended using a keyword density ratio in the range of 3-7%.

Keyword Frequency refers to the number of times a keyword or keyword phrase appears within a web page. The theory is that the more times a keyword or keyword phrase appears within a web page, the more relevance a search engine is likely to give the page for a search using those keywords.

In general, it is recommended that you ensure the most important keyword or keyword phrase is the most frequently used keywords in a web page. But be careful not to abuse the system by repeating the same keyword or keyword phrases over and over again.

Keyword prominence.

Keyword prominence refers to how prominent keywords are within a web page. The general recommendation is to place important keywords at, or near, the start of a web page, sentence, title or meta tag.

Keyword proximity.

Keyword proximity refers to the closeness between two or more keywords. Usually, the closer the keywords are, the better.

For example:

1. How Keyword Density Affects Search Engine Rankings
2. How Keyword Density Affects Rankings In Search Engine

Using the example above, if someone searched for "search engine rankings," a web page containing the first sentence is more likely to rank higher than the second.The reason is because the keywords are placed closer together. This is assuming that everything else is equal, of course.

TIP: Keywords in the web page text.

1. Include at least 100 keywords in page text
2. Use keywords at the beginning of the page
3. Place keywords close to each other
4. Repeat keywords 3-7 times for every 100 words Here's an example of how it's measured. Let's assume the keyword phrase is "puppy food." Puppy food is our primary business. Since "is", "our," and other stop words are usually not counted, there are three "words" in the sentence: "puppy food," "primary," and "business." "Puppy food" makes 1/3 of the sentence, or 33%. Keyword density is almost never this high. The recommended density is 3-7%.

Sound easy? Imagine having 10 keywords and trying to repeat each one 3-7 times per 100 words of text -- it's practically impossible. Instead, pick two or three of your most important keywords and try to use them 3-7 times for every 100 words.

Keyword frequency.

Keyword frequency is a measure of the number of times keywords occur within a page's text. It's tied to the concept of keyword density. Search engines want to see more than one repetition of a keyword in your text to ensure it's not an isolated case.

Try our online Live Keyword Density Check Tool

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