Keywords | Keyword phrases.
Correct use of keywords and keyword phrases will improve your ranking.
The key to the success of your online business, or any other business for that matter, is to attract targeted traffic to your business. One way of generating targeted traffic from the search engines is through the use of the "keyword" meta tag. This meta tag is used when your site is indexed by all the major search engines with the exception of Excite, Google, Lycos and Northern Light (but not directories like Yahoo), and is one of the elements taken into consideration when the engine decides how high or low your site will be listed.
Deciding upon which actual keywords to use for your site will have a critical bearing not only on your position in the engines, but on the level and quality of visitors to your site. If you just guess them, the chances of generating the traffic you want are slim to zero.
So how do you decide what your keywords should be? Here are five steps you should take that will help you to pick the most appropriate words.
As an example, here are some of the alternatives that Overture produced for the phrase "making money":
"making money on the Internet"
"money making opportunity"
"making money at home"
"making money online"
"making money on the web"
Perhaps you only do flights - well "flights" would bring the number of sites down to 727,490 , still a lot but a step in the right direction. "Airfares" would bring it down again to 195,390. Are your flights cheap? If they are then "cheap flights" would have you competing with 7,692 sites, "cheap airfares" halves that again to 2,943.
Do you specialize in flights to Europe? If you do then you'll find you are competing with 649 sites. But if your flights to Europe are cheap, you'll find that "cheap flights to Europe" competes with just 13 sites. Alternatively, "cheap airfares to Europe" lists just six sites.So instead of competing with nearly 20 million "travel" sites, be specific with your keywords and you could end up in the top ten.
Links to assist you in selecting the best keywords | keyword phrases.
|Do you have enough keywords and keyword phrases?|
|Find accurate keywords that best describe your web pages.|
|Overture and Google keyword selection tools.|
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