Link Popularity effects Google Page Ranking

Link popularity and one way link building to improve your Google Page Rank.


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Link popularity is the total number of web sites that link to your site. An increasing number of search engines rank sites in part by the site's link popularity. However, the "popularity" is only part of the link analysis. The quality and context of links is also taken into account. Search engines use link popularity because of the following thought: if many other web sites think that your site is worthy of being linked to, then your site must offer good content.

How does Link Popularity improve your SE ranking?

So, how do you find out how much link popularity your site has? And how do you know which sites are actually linking to you?

If you had to check your popularity by hand, it would be a long and tedious job. But, there are a number of websites and tools which make this job a little easier. Below are a few I use regularly.


Link Popularity check tools and websites.

Market Leap website: Link Popularity Check
Download Software:WebCeo 7.0

Another tool I use all the time to attract new link partners is Link Metro. Link Metro is a portal of thousands of registered website owners each having the ability to approach each other, placing link requests. The service is free, with an Advanced Members Option if you want to automate the process. But I have the basic free option and I can accept and deny anyone I want.

Google themselves offer a free tool they call the Google Toolbar. Attached to this toolbar is a feature called the Google Page rank display. I would suggest you get this free downlaod, if you don't have it already. It allows you to check the Google Page Rank of any website you visit and also allows you to keep an eye on your own page rank.

Having a great link popularity is more than linking to anyone.

Obviously there are right ways and wrong ways of gaining the maximum link popularity. The right way is to approach sites that have a common theme with yours. For example, if your website is about "surfing" you wouldn't approach websites that might be about "realestate". Again the search engines put more weight in common theme linking.

If you decide that you want to set up some reciprocal links, it is best to look for sites that are in the same general category as your site, but probably not to link to your nearest competitors. The accepted method of obtaining reciprocal links is to use the search engines to find sites that you would like to link to, and then to send an email to the webmaster of that site, complimenting him on his site, and asking politely if he would like to set up a reciprocal link.

Now that you know that your link popularity isn't going to give you a high ranking in the search engines, what can we do to improve your Link Popularity? Approach popular websites and ask them to add you to their links page!

Reciprocal Linking & one way links.


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