Getting a better search engine ranking in the major search engines is important, but do not fool yourselfit is not the be all. How many times have you conducted a search and ended up with over a million results? If your site is listed at 999,000, how many people do you think will visit? If you rely only on the search engines for your customers to find you, they probably wont.
That being said, there are some things you should do before you submit your web site to the search engines. To make your site competitive, you need to optimize your web pages. What does that mean? It means making your pages search engine friendly.
Although
meta tags do not weigh that heavily anymore in search engine rankings, they are still important.
Meta tags placed between the <head> </head> tags.